When choosing a color for vinyl lettering on glass, you have two main options: white or black. Both colors have their own advantages and disadvantages, so it's important to choose the right one for your specific needs.
White vinyl is the most popular choice for window lettering because it shows up well against most backgrounds. Windows tend to appear dark when viewed from outside, so if your graphics will be viewed from the street, white (or a light color) is almost always the best choice.
Black vinyl is a good choice for windows with light colored shades or a light colored wall behind it. In these circumstances, white lettering might appear to disappear, as the window will appear light when viewed from the outside.
Interior windows are different. You’ll want to take a good, hard look at your window before deciding whether you want light or dark graphics. Sometimes, the glass can reflect light, sometimes dark.
Once you've chosen a color, you'll need to decide whether you want to apply the vinyl lettering to the inside or outside of the window. There are pros and cons to both options.
Applying vinyl lettering to the inside of the window is less expensive and easier to do yourself. However, it will be less visible to people outside of the building due to glare.
Applying vinyl lettering to the outside of the window is a bit more difficult to do yourself. However, it will be more visible to people outside of the building.
If you're still not sure which color or location is right for you, consult with a professional sign company like SignSmith. They can help you choose the right color and location for your vinyl lettering and ensure that it is applied correctly.